We have too much choice. There are just too many products and services that add very little value to our lives. It is pretty obvious that our current industrial model is not necessarily improving our happiness.
Moreover it is exhausting our planet. Luckily, there is a growing awareness amongst consumers and business leaders that the world needs smart, sustainable and meaningful products and services.
However many innovation practices still stem form the industrial age where demand was greater than supply, where global competition was non-existant, where individuals were not empowered and where unknown start-ups could never disrupt existing businesses.
Creating and launching meaningful products and services in the connected era requires a radical transformation. On one hand, creativity needs to think beyond industry recipes. On the other hand, creativity requires rationality to convert ideas into revenue.
In Radical Design, we want to contribute to this important economic and societal transition. This is why we wrote this book: to share our vision on radical design and our methodology to create meaningful stuff.
We hope that you will discover that Radical Design is not just about creating an object, but about creating an experience. The process in itself is always an incredible journey.
More information: www.studiopetervanriet.com/the-book
